Wednesday, October 7, 2009
 

You don't have to be a superhero

That's the title of a bicycle advertisement in the UK on how by simply bicycling we can reduce our impact on climate change. It would be nice if LAB, America Bikes, or the Alliance for Biking and Walking had funds for a few general bicycle advertisements in the mainstream media. As Mikael Colville-Andersen pointed out in his recent talk about Copenhagen bicycle culture, we see plenty of ads for all the wonderful things you can do in a car; we need more positive bicycle ads. Here's the ad as seen on the LAB blog:

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